The Loyalty platform has helped to increase brand awareness and reach among garages. Participants can not only exchange points for prizes but also gain additional benefits such as marketing support.Īt the time of writing, there are over 2,400 users actively benefiting from Shell services. Shell Helix Affiliate Club works since 2013. The program is designed for owners of independent garages, selling Shell Helix oils. The loyalty programme Shell Helix a Affiliate Club was built on a Motivation Direct platform. Shell has been operating in Poland since 1992 and throughout the country it has almost 400 gas stations and shops.

Klub co-founder Anurakt Jain told Business Insider, “The digital revolution in India has levelled the playing field for local businesses, and we are thrilled to have a front-row seat in this multi trillion-dollar opportunity… India’s digital commerce ecosystem requires more than ‘one size fits all’ financing, and with this round, we can further our mission of enabling growth for loved brands,”.Shell is a global group of energy and petrochemical companies focusing on the most efficient use of resources and attracting new sources of energy.

Its platform enables consumers to invest into their favourite brands, with financial assessments, operational risk mitigation and legal frameworks to protect their portfolios.īy investing into a company, the consumer might receive welcome kits, access to exclusive events, branded merchandise, special discounts and more.Ĭompanies can use the Klub platform to access inventory and marketing finance or growth capital lines. It was founded with the aim to revolutionising growth capital for Asian brands.

With the fresh funds, the FinTech company is looking to hire staff, bolster the development of its data platform, release new products and enter new markets. Additional support came from Alter Global and GMO Venture Partners. India-based Klub, a financing platform aimed at brands with high customer engagement, has reportedly netted $20m in a seed funding comprised of a mix of equity and debt.ĩUnicorns and Sequoia Capital India’s Surge acted as the lead investors, according to a report from Business Insider India.

The klub 17 growth